Press, Publicity and Profile Raising

Press, Publicity and Profile Raising

This course explores how to raise your profile, successfully using the press and media to find, gain and retain customers and volunteers for your business or community organisation.

Modules

Confident Communication

• Presentation skills.
• Voice and speech.
• Non-verbal communication.
• Focus on strengths and overcome weaknesses
• Use of notes and colour coding.
• Set an action plan for improvement.

Constructive Confrontation

• Identifying positive messages in the midst of mixed messages
• Understanding interviewers questions
• Use of tone, pace and posture in order to offset confrontation
• Accept/Reject game
• Turning anger to energy
• Being proactive as well as reactive
• The power of persuasion versus the art of manipulation

Damage Limitation

• Why we should expect bad press at some point.
• Analysing your work from the point of view of media hype
• Watching for warning signs
• Drafting a damage limitation policy
• Practising and updating a damage limitation policy

Matching Message and Media

• What is the message – really?
• How many ways can the message be told? Pull out key features each time and aim them at a different target market.
• Selling children’s books – do you aim at the child or the parent?
• A press release that works

Openings and Opportunities

• How to discover the key contacts
• Building relationships with the media

Entry Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

• All study materials
• Study Guide
• Full Tutor and Admin support
• The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

At the end of this course successful learners will be given the option to receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Level 2 Press, Publicity and Profile Raising Certificate of Achievement

The course has been endorsed under the Quality Licence Scheme. This means that learndirect has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed learndirect to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. The Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through our awarding organisations we have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. We are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Our knowledge and experience of working within the awarding sector enables us to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

To view a sample of the Certificate of Achievement, please click here.